"Make a perfect list of voters, and ascertain with certainty for whom they will vote, and on Election Day see that every Whig is brought to the polls." Abraham Lincoln
The Campaign Management Workshop teaches you how to manage or contribute to a winning campaign. You will learn to create a campaign, finance, and communications plan.
Additional on-demand content, which complements this material, is available to program enrollees.
Ideal attendees are campaign staff, candidates, volunteers, activists, and anyone interested in impacting public policy.
Attendees will learn how to:
• Develop a campaign strategy
• Create a campaign structure and organization
• Hire and fire staff and consultants
• Research your district, constituents, and opponent
• Conduct voter outreach and get-out-the-vote strategies
"With the help of many, I defeated the eight-year incumbent 57% to 43%. My campaign success was fueled by enrolling in Leadership Institute training. LI smoothed our political road to success."
"I don't think I would have ever taken the step to run if not for the Leadership Institute. I wanted to get involved in politics to make a difference and stand up for my conservative values. The information, training, and skills I learned through LI helped me have the confidence to know that I can run a successful campaign."
"Thank you, I couldn't have done it without the training I received from the Leadership Institute. I look forward to returning to LI for more training in the years to come."
After completing the 2020 Marine Corps Marathon, Dena Espenscheid knows how true the cliché, “Campaigns are like Marathons,” actually is. There are plans, deadlines, and expenses. There are worn-out shoes, blisters, pain, exhaustion, joy, energy bursts, and mile-marker accomplishments. The big day comes and before it is over you swear off running ever again and want to quit. Then you cross the finish line. Success feels fantastic! The next day, after a good sleep, you are out on a trail, ready to do it all again!
Over her twenty years of professional experience, Dena held a variety of positions in public policy organizations, advertising agencies, and political campaigns including, Coalition for a Strong America, National Ballot Access, American Majority, Open and Clean Government, Vote Yes for Life, and the National Abstinence Clearinghouse. Much of her work has been focused on grassroots organizing, and training volunteers and fellow staffers.
Dena is a veteran of political campaigns as small as city council and as large as a presidential campaign. She has served in most campaign positions, including volunteer coordinator, regional field director, political director, and statewide spokesperson. She has overseen ballot qualification, volunteer recruitment and training, and get-out-the-vote efforts. She has formulated communication strategies, organized events, and done personal solicitation. As a "Jill of All Trades", Dena brings her varied experience to the position as the Director of Grassroots Coalitions, where she travels the country training conservatives to run their races and win.
Dena graduated from Thomas More College in Northern Kentucky with degrees in Biology and Speech Communication.
Dena's favorite presentations are on persuasion. She knows that people want to stay consistent with the image they project. If you tell someone they are generous before soliciting a donation, they are more likely to give. To keep herself moving, Dena is ending this bio by stating that she still runs in Quantico, Virginia where she lives with her houseplants.